2025年3月18日，值此全球深刻變革之際，觀察者網與巴西247新聞網共同發起《全球南方傳媒聯合體倡議》，旨在強化全球南方媒體機構間的信息互通、資源共享與全球議程設定，在國際輿論場中推動公平正義、平等互信、多邊主義的核心理念。

倡議全文如下：

發出全球南方最強音

——“全球南方傳媒聯合體”倡議書

我們，中國觀察者網和巴西Brasil 247，共同發起建立“全球南方傳媒聯合體”。該聯合體旨在加強全球南方傳媒之間的信息交流、資源共享及全球議題設置，推動建立以公平、平等、多邊主義和相互尊重為核心原則的國際輿論新秩序。

長期以來，全球南方國家一直處于國際輿論場的不平等地位，被置于顯微鏡下，成為被觀察、被研究、被定義的客體。全球南方的聲音被淹沒，故事被扭曲，真相被遮蔽。

今天，在這個世界格局大變動發生的歷史性時刻，全球南方要成為自己故事的講述者，自己命運的掌控者。我們倡議：全球南方傳媒組織團結起來，共同發出強有力的聲音，共同終結全球輿論不對等的現狀。

我們將遵從以下原則，作為“全球南方傳媒聯合體”的行動指南和合作的基石。

·多邊主義：反對單邊主義、霸權主義，維護多邊主義。捍衛各國自主選擇發展道路的權利，反對任何形式的新殖民主義干預與經濟脅迫。

·世界和平與發展：我們認為世界和平是人類的最高追求，并認識到信息傳播在促進各國人民相互理解、和平解決沖突以及構建和諧與合作國際環境中的關鍵作用。發展權是首要的人權，經濟正義不可妥協。我們要求公平獲取技術、市場與氣候融資的渠道。

·人類命運共同體： 我們相信，各國人民是基于團結、文化尊重、文明對話與應對全球挑戰的人類命運共同體。信息傳播應成為連接各國人民、促進合作與相互理解的重要橋梁。

·公平與正義：反對算法和輿論操控，倡導以人為本、開放且去中心化的新聞內容生產。讓信息傳播推動全球經濟共同繁榮、科技和社會的公平正義，彌合數字鴻溝。

我們將在以下幾個方面進行務實合作：

·議程設置與聯合行動：共商符合人類共同利益的重大議題，尤其在圍繞63億南方國家人民普遍關心的議題上共同發聲。

·建立全球南方媒體網絡：形成跨平臺交流協作機制，共享媒體資源；聚焦南方核心議題，推動去殖民化合作媒體項目，傳播“全球南方傳媒聯合體”研究成果。

·推動公正的全球治理新秩序：發揮“聯合體”的集體智慧，匯聚南方媒體的影響力，推動國際機構采納符合南方國家利益的全球輿論新秩序框架。

·數字主權防御：共同抵制歪曲和虛假信息，聯合應對針對南方國家媒體組織的輿論操控和網絡攻擊，共同打造公正的、符合南方國家利益的數字輿論生態。

誰掌握了話語權，誰就掌握了塑造世界的能力。今天，全球南方不再被動接受他人的描述與定義，不再是被動的觀察對象，而是積極的敘事主體；不再是歷史的背景，而是未來的主角。從安第斯山脈到喜馬拉雅山脊，從尼羅河畔到湄公河岸，我們的聲音將匯聚成一股不可阻擋的洪流。

我們呼吁，認同上述原則和目標的各國新聞媒體和媒介組織，加入我們，共同努力！

全球南方傳媒聯合體

中國 觀察者網（www.guancha.cn）

代表：何申權，總編輯

巴西Brasil 247（https://www.brasil247.com）

代表：Leonardo Attuch，總編輯

2025年3月11日于上海

A Call to Action：Global South Media Partnership Initiative

We, the Chinese news website Guancha.cn and Brazil's Brasil 247, hereby initiate the establishment of the"Global South Media Partnership." The purpose of this Partnership is to enhance the exchange of information, share resources, and set global agendas among media organizations from the Global South. Within the international public opinion, we strive to promote the principles of fairness, equality, multilateralism, and mutual respect.

The Global South's member states have been systematically relegated to a subordinate role in the international power architecture for over half a century. We have been subjected to scrutiny, examined, and defined by Global North. The voices of the Global South have been drowned out, our stories distorted, and the truth obscured.

With arrival of this historical moment of profound global transformation, we of the Global South must become the narrators of our own stories and the masters of our own destinies. We propose that media organizations from the Global South unite to amplify a powerful collective voice and to put an end to the current imbalance of representation in global public opinion.

We shall adhere to the following principles as the guiding principles and foundation for cooperation within the"Global South Media Partnership":

·Multilateralism: We oppose unilateralism and hegemonism and uphold multilateralism. We defend the right of all countries to independently choose their own development paths and oppose any form of neocolonialist intervention and economic coercion.

·World Peace and Development: We consider world peace the ultimate pursuit of humanity and recognize the crucial role of information dissemination in fostering mutual understanding among people of different nations, resolving conflicts peacefully, and building a harmonious and cooperative international environment. The right to development is an inalienable human right, and economic justice is non-negotiable. We demand fair access to technology, markets,and climate financing.

·A Community with a Shared Future for Humanity: We believe that people of all countries form a community with a shared future, based on solidarity, cultural respect, dialogue among civilizations, and a collective response to global challenges. Information dissemination should serve as an important bridge to connect people of different nations and promote cooperation and mutual understanding.

·Fairness and Justice: We oppose the manipulation of public opinion by algorithms and other means, and advocate for people-centered, open, and decentralized news content creation. We aim to use information dissemination to drive global economic prosperity, technological responsibility, and social fairness and justice, and to bridge the digital divide.

We will engage in pragmatic cooperation in the following areas:

·Agenda Setting and Joint Action: Jointly deliberate on major issues that are in the common interest of humanity, especially those that concern the 6.3 billion people of the Global South, and speak with one voice.

·Establishment of a Global South Media Network: Form a cross-platform exchange and cooperation mechanism, share media resources, focus on key issues for the Global South, promote decolonization cooperation in media projects, and disseminate research findings of the "Global South Media Partnership."

·Promotion of a New and Just Order of Global Governance: Leverage the collective wisdom emerging out of the Partnership and the influence of Southern media to encourage international institutions to adopt a new framework of global public values that aligns with the interests of countries of the Global South.

·Digital Sovereignty Defense: Jointly resist distortion and disinformation, collectively counteract manipulative public opinion campaigns and cyber-attacks targeting media organizations of the Global South, and jointly create a just digital public opinion ecosystem that serves the interests for the people of the Global South.

Whoever dominates the public voice, shape the world. Today, the Global South is no longer a passive recipient of the Global North's narratives and definitions, nor a mere observer of events, but an active protagonist shaping its own story; it is no longer confined to the margins of history, but destined to lead the future. From the Andes to the Himalayas, from the Nile's banks to the Mekong's currents—our voices will surge into an unstoppable force, reshaping the world's destiny.

We call upon media organizations and media entities from all countries that identify with the aforementioned principles and objectives to join us and work together!

Global South Media Partnership

Guancha (www.guancha.cn)

Representative: He Shenquan, Editor-in-Chief

Brasil 247 (www.brasil247.com)

Representative: Leonardo Attuch, Editor-in-Chief

March 11, 2025, Shanghai